As part of my California State Parks redesign project, I reimagined the brand to inspire a new generation of outdoor enthusiasts while honoring the state’s rich natural heritage. Drawing inspiration from California's diverse landscapes, I created a modern logo, cohesive visual identity, and eco-friendly designs. This included branding applications like business cards, merchandise, and park passes, along with event concepts such as the “Hike and Seek” festival. The project emphasized accessibility, sustainability, and fostering a deeper connection with nature for younger and diverse audiences.